Even in Pandemic, Loyalty Programs Remain Key for Airlines

While the pandemic has greatly slowed air travel, both airlines and flyers are making the most of carriers’ loyalty programs.

Passengers are using their rewards points to book great deals on flights, including first-class seats, as airlines try to attract flyers with great values, The Wall Street Journal reported.

“First and foremost, loyalty programs in today’s world are not just focused on distance travelers,” said Sid Krishna, head of loyalty and cobranding with Spirit Airlines. “In the older days, distance meant something, frequency meant something. Today’s programs are more focused on loyalty and supporting our guests who are investing their time and money with us.”

At the same time, several airlines are using their loyalty programs as collateral